July is one of the most important months for dropshipping sellers. It sits right in the middle of summer, overlaps with peak travel demand, brings outdoor shopping intent, and starts the early back-to-school buying cycle. In 2026, July is even more special because the FIFA World Cup is still running across Canada, Mexico, and the United States, creating strong demand for soccer-related fan products, travel accessories, party supplies, and summer essentials. FIFA describes the 2026 tournament as the first World Cup with 48 teams and three host countries, making it a major global commerce moment for online sellers.
Another important factor is consumer price sensitivity. Amazon Prime Day 2026 officially ran from June 23 to June 26, with deals across more than 35 categories including fashion, beauty, home, electronics, summer essentials, and back-to-school must-haves. Even after the event ends, shoppers often stay in “deal mode” through July, comparing prices more carefully and responding well to bundles, discounts, and practical value.
For dropshipping stores, this means July 2026 is not only about finding viral products. The best products should be seasonal, easy to demonstrate in short videos, lightweight enough to ship profitably, and practical enough for consumers to buy without overthinking. Below are some of the best dropshipping products to sell in July 2026, including product descriptions, target audiences, suggested selling prices, key selling points, and marketing tips.
How to Choose Winning Dropshipping Products for July 2026
Before jumping into the product list, sellers should understand what makes a product work in July. The strongest products usually match one or more of these demand drivers:
First, heat and comfort. July is hot in many major ecommerce markets, which increases demand for portable cooling, UV protection, hydration, breathable clothing, and outdoor comfort products. Recent reporting on Europe’s heat waves notes that demand for cooling products is rising worldwide, especially as more consumers look for practical ways to stay comfortable during extreme heat.
Second, travel. AAA projected 72.2 million Americans would travel at least 50 miles from home during the 2026 Independence Day travel period from June 27 to July 5, including 61.4 million people traveling by car. That creates strong demand for road trip organizers, travel bags, packing accessories, car comfort items, and portable outdoor products.
Third, sports and watch parties. With the 2026 World Cup taking place in North America, sellers can target soccer fans, party hosts, travelers, bars, student groups, and families. The key is to avoid unauthorized official logos, team names, tournament marks, or player images. Focus instead on generic soccer-themed accessories, country-color decorations, stadium bags, and watch-party products.
Fourth, back-to-school. July is when many families and students begin preparing for the new school year. Some 2026 back-to-school data points show consumers are still spending, but they are more value-conscious. JLL reported that back-to-school budgets are up in 2026 while “value rules the list,” and Reuters reported that Deloitte expected inflation-adjusted back-to-school spending to dip, showing that practical, affordable items may perform better than expensive discretionary products.
With that in mind, here are the best dropshipping products to sell in July 2026.
1. Portable Neck Fans
Portable neck fans are one of the strongest summer products for July because they solve an immediate problem: staying cool outdoors. They are especially useful for commuters, travelers, festival visitors, outdoor workers, students, theme park visitors, and sports fans attending summer events.
A good portable neck fan should be lightweight, rechargeable, quiet, and comfortable to wear for long periods. Sellers should look for models with multiple speed settings, USB-C charging, bladeless safety design, and a modern look. Avoid low-quality fans with weak battery life, noisy motors, or uncomfortable plastic edges.
Suggested selling price: $24.99 to $49.99
Target audience: commuters, travelers, outdoor workers, sports fans, parents, students
Core selling points:
Hands-free cooling
Rechargeable and portable
Great for travel, sports events, hiking, camping, and outdoor work
Easy to demonstrate in short videos
Marketing angle: “Stay cool anywhere this summer, without carrying a bulky fan.”
Portable neck fans are perfect for TikTok, Instagram Reels, and YouTube Shorts. A simple video showing someone sweating outside, putting on the fan, and instantly feeling more comfortable can communicate the value within seconds.
2. Handheld Turbo Fans
Handheld fans are not new, but high-speed turbo fans with upgraded airflow, compact design, and long battery life continue to perform well in summer. Unlike basic mini fans, turbo fans can be positioned as a stronger, more premium solution for heat relief.
The best products in this category usually have a digital battery display, multiple wind speeds, foldable base, USB-C charging, and a compact size that fits in a handbag, backpack, or car cup holder. Some models can also be used as desk fans, which helps sellers target office workers and students.
Suggested selling price: $19.99 to $39.99
Target audience: women, students, travelers, office workers, outdoor event visitors
Core selling points:
Powerful airflow in a small size
Works as a handheld or desktop fan
Easy to carry during travel
Great summer gift item
Marketing angle: “Small fan, serious wind power.”
This product can be bundled with cooling towels, UV sleeves, or travel pouches to increase average order value.
3. Cooling Towels
Cooling towels are lightweight, low-cost, and easy to ship, making them a solid dropshipping product for July. They are popular among gym users, runners, cyclists, hikers, golfers, gardeners, construction workers, and families visiting amusement parks.
A cooling towel usually works by soaking it in water, wringing it out, and snapping it before placing it around the neck or shoulders. This makes it very easy to demonstrate through video content. Since the product is simple and affordable, sellers should focus on bundles, color options, and use cases.
Suggested selling price: $9.99 to $19.99 each, or $19.99 to $34.99 for multi-packs
Target audience: athletes, outdoor workers, travelers, parents, sports fans
Core selling points:
Lightweight and reusable
Great for workouts and outdoor activities
Easy to pack for travel
Affordable summer essential
Marketing angle: “Your pocket-size cooling solution for hot summer days.”
A good strategy is to sell cooling towels in 2-pack or 4-pack bundles for families and sports teams.
4. UV Protection Arm Sleeves
UV protection arm sleeves are practical, lightweight, and easy to market during summer. They appeal to drivers, cyclists, runners, golfers, hikers, gardeners, and outdoor workers. In July, many consumers want sun protection but do not always want to wear long-sleeve shirts in hot weather.
Look for breathable, stretchy, quick-dry fabric and multiple size options. Sellers should be careful with claims. Instead of making medical claims, focus on comfort, coverage, and outdoor usability. If mentioning UPF ratings, make sure the supplier provides valid testing information.
Suggested selling price: $12.99 to $24.99
Target audience: drivers, cyclists, golfers, hikers, outdoor workers
Core selling points:
Lightweight sun coverage
Cooling and breathable feel
Great for driving and outdoor sports
Easy to wash and reuse
Marketing angle: “Stay covered without overheating.”
This product works well in ads that show before-and-after sun exposure while driving, cycling, or working outdoors.
5. Insulated Water Bottle Sling Bags
Hydration is a major summer theme, but selling ordinary water bottles can be difficult because competition is high. A better angle is to sell water bottle sling bags or insulated bottle carriers. These products help customers carry their bottle, phone, keys, cards, and small essentials while walking, hiking, traveling, or attending events.
This product is especially suitable for July because it connects summer heat, outdoor activities, travel, and sports events. A good design should include an adjustable strap, insulated lining, phone pocket, card slot, and durable material.
Suggested selling price: $19.99 to $34.99
Target audience: travelers, walkers, hikers, moms, students, sports fans
Core selling points:
Keeps drinks easier to carry
Hands-free design
Extra pockets for phone and cards
Great for walks, travel, and events
Marketing angle: “Turn your water bottle into a hands-free summer bag.”
This can be sold as a lifestyle accessory rather than just a bottle holder.
6. Stadium-Approved Clear Crossbody Bags
Clear bags are a strong July product because they connect sports events, concerts, festivals, theme parks, and travel. Many venues require or recommend transparent bags for security checks, so customers often need one before attending an event.
For July 2026, this product has extra potential because of the World Cup, summer concerts, baseball games, festivals, and other outdoor gatherings. Sellers should avoid claiming that the bag is accepted by every venue. Instead, use safer wording like “event-friendly clear bag” or “designed for easy security checks.”
Suggested selling price: $19.99 to $39.99
Target audience: sports fans, concertgoers, festival visitors, travelers
Core selling points:
Transparent design for easier event entry
Compact crossbody style
Holds phone, wallet, keys, and small essentials
Great for stadiums, concerts, and festivals
Marketing angle: “The simple event bag you will use all summer.”
This product is highly visual and works well with outfit-based content.
7. Generic Soccer Fan Accessories
The 2026 World Cup creates a major opportunity for soccer-related products, but sellers must be careful with intellectual property. Do not use FIFA logos, official tournament names on products, team badges, player images, or protected slogans unless you have proper licensing.
Instead, sell generic soccer fan accessories such as country-color scarves, blank face stickers, soccer-themed party glasses, whistle sets, flag capes, mini handheld flags without official marks, and soccer ball decorations. These products are great for watch parties, bars, family gatherings, student events, and fan meetups.
Suggested selling price: $9.99 to $29.99, depending on item and bundle size
Target audience: soccer fans, party hosts, bars, college students, families
Core selling points:
Perfect for watch parties
Great for group photos
Affordable fan gear
Easy to bundle by color theme
Marketing angle: “Get game-day ready with fun soccer fan accessories.”
The best strategy is bundling. For example, create a “Watch Party Fan Kit” with glasses, stickers, mini flags, and decorations.
8. Soccer-Themed Party Decoration Kits
Watch parties are a major ecommerce opportunity during global sports events. Decoration kits can include green table covers, soccer ball balloons, goal net backdrops, cupcake toppers, banners, paper plates, and photo booth props.
This product works because it targets party hosts who want an easy one-click solution. Instead of buying each item separately, customers can buy a complete kit. It is also lightweight and easy to ship.
Suggested selling price: $24.99 to $49.99
Target audience: families, party hosts, sports bars, schools, student groups
Core selling points:
Complete party setup
Great for soccer watch parties
Easy photo backdrop
Suitable for kids and adults
Marketing angle: “Host a soccer watch party without spending hours decorating.”
Short videos showing a plain living room transformed into a soccer party setup can work very well.
9. Foldable Outdoor Chairs
Foldable outdoor chairs are useful for camping, beach trips, fireworks events, outdoor concerts, sports viewing, fishing, and road trips. They are not the lightest product to ship, so sellers need to choose compact, lightweight models with good packaging.
This product can still work well when sold to the right audience. Look for chairs with cup holders, side pockets, carry bags, and sturdy frames. Avoid extremely cheap chairs that break easily, as returns can hurt profitability.
Suggested selling price: $39.99 to $79.99
Target audience: campers, beachgoers, sports parents, festival visitors, road trippers
Core selling points:
Portable seating anywhere
Foldable and easy to carry
Great for beach, camping, parks, and sports
Useful for the whole summer season
Marketing angle: “Bring comfortable seating wherever summer takes you.”
If shipping cost is too high, consider selling chair accessories instead, such as cup holder attachments, chair storage bags, or clip-on shade covers.
10. Beach Mesh Tote Bags
Beach mesh tote bags are simple, practical, and highly seasonal. They are great for carrying towels, sunscreen, sunglasses, toys, water bottles, sandals, and snacks. The mesh design allows sand to fall out, which is the main selling point.
This is a strong product for July because it targets beach trips, pool days, family vacations, cruises, and lake weekends. The product is also lightweight, making it easier to ship than many summer outdoor items.
Suggested selling price: $19.99 to $34.99
Target audience: moms, families, beach travelers, cruise travelers, students
Core selling points:
Large capacity
Sand-filtering mesh design
Lightweight and foldable
Great for beach and pool trips
Marketing angle: “The beach bag that does not bring half the beach home.”
This product works well with UGC videos showing how sand falls through the mesh.
11. Quick-Dry Hooded Beach Towels
Quick-dry hooded beach towels are a strong niche product because they combine comfort, function, and style. They can be marketed to surfers, swimmers, beachgoers, campers, kids, and people who need a changing towel after outdoor activities.
A hooded towel or changing poncho has more perceived value than a standard towel, which makes it easier to sell at a higher price. Look for microfiber materials, strong stitching, and attractive color options.
Suggested selling price: $29.99 to $59.99
Target audience: beachgoers, surfers, swimmers, campers, families
Core selling points:
Quick-dry fabric
Works as a towel and cover-up
Great for changing outdoors
Comfortable for beach and pool days
Marketing angle: “Dry off, change, and stay covered anywhere.”
This product can perform well in beach lifestyle stores or outdoor adventure stores.
12. Travel Packing Cubes
Packing cubes are evergreen, but July is one of the best months to sell them because travel demand is high. They help customers organize clothes, separate clean and dirty items, and save suitcase space.
U.S. Travel Association projected that travel spending would continue growing in 2026, supported by domestic travel, and AAA’s July 4 forecast showed major travel volume during the early July holiday period. That makes travel accessories a smart category for July campaigns.
Suggested selling price: $19.99 to $39.99 per set
Target audience: vacation travelers, students, business travelers, families
Core selling points:
Keeps luggage organized
Helps separate outfits
Great for short trips and long vacations
Useful for families and students
Marketing angle: “Pack smarter, not messier.”
Packing cubes work best as sets of 6 to 8 pieces with different sizes and waterproof laundry pouches.
13. Compression Travel Bags
Compression travel bags solve a stronger pain point than normal packing cubes: saving luggage space. They are great for travelers packing bulky clothes, families sharing suitcases, students moving to dorms, and people preparing for long trips.
Choose roll-up compression bags that do not require a vacuum pump, as they are easier for travel. Sellers can show a visual before-and-after packing demonstration, which is perfect for short-form video ads.
Suggested selling price: $14.99 to $29.99 per set
Target audience: travelers, students, families, backpackers
Core selling points:
Saves suitcase space
No vacuum needed
Helps organize clothes
Great for travel and dorm moves
Marketing angle: “Fit more in your suitcase without paying extra baggage fees.”
This product pairs well with travel packing cubes, luggage tags, and toiletry bags.
14. Hanging Toiletry Bags
Hanging toiletry bags are excellent July products because they target travelers, campers, students, gym users, and families. They are practical, giftable, and easy to explain.
The best designs include waterproof compartments, transparent pockets, elastic holders, a strong hanging hook, and a foldable shape. Sellers should focus on convenience: hotel bathrooms, cruise cabins, camping showers, gym lockers, and dorm rooms.
Suggested selling price: $19.99 to $39.99
Target audience: travelers, students, gym users, campers, families
Core selling points:
Keeps toiletries organized
Hangs in small bathrooms
Water-resistant design
Great for travel, gym, and dorm life
Marketing angle: “No more messy bathroom counters while traveling.”
This product can be marketed before summer vacations and again during back-to-school season.
15. Car Seat Gap Organizers
With many consumers taking road trips, car organization products can sell well in July. Car seat gap organizers fit between the seat and center console, helping drivers store phones, keys, wallets, sunglasses, charging cables, snacks, and small items.
This product is practical, easy to demonstrate, and has a clear pain point. The best content angle is showing objects falling into the seat gap, followed by the organizer solving the problem.
Suggested selling price: $19.99 to $34.99
Target audience: drivers, commuters, road trippers, rideshare drivers, families
Core selling points:
Stops items from falling between seats
Adds extra storage space
Easy to install
Great for road trips and daily driving
Marketing angle: “The small car upgrade you will use every day.”
Make sure to provide clear sizing information because not all organizers fit every car model.
16. Back-to-School Desk Organizers
Desk organizers are a strong July-to-August product because they serve students, parents, teachers, office workers, and remote workers. They are also visually appealing, which makes them suitable for aesthetic desk setup content.
The best designs include pen holders, file slots, sticky note compartments, phone stands, and drawer sections. Sellers can target different styles, such as minimalist, cute, pastel, transparent acrylic, or modern black.
Suggested selling price: $19.99 to $49.99
Target audience: students, parents, teachers, remote workers, college students
Core selling points:
Keeps study space clean
Improves productivity
Great for school, dorm, and office use
Aesthetic desk setup item
Marketing angle: “Start the school year with a cleaner desk.”
This product works well with bundles, such as desk organizer plus cable clips plus LED desk lamp.
17. Bento Lunch Boxes and Insulated Lunch Bags
Lunch boxes and insulated lunch bags are classic back-to-school products. In 2026, the best angle is not just “school lunch.” Sellers should target students, office workers, fitness users, commuters, and parents who want organized meals.
Look for leak-resistant compartments, microwave-safe materials where applicable, cutlery sets, and easy-clean designs. For lunch bags, insulated lining, side pockets, and adjustable straps can increase perceived value.
Suggested selling price: $19.99 to $39.99 for lunch boxes, $24.99 to $49.99 for lunch bag sets
Target audience: parents, students, office workers, meal-prep users
Core selling points:
Keeps meals organized
Great for school and work
Reusable and cost-saving
Easy to carry
Marketing angle: “Make school and work lunches easier every day.”
Sellers should check food-contact material compliance before selling in regulated markets.
18. Kids’ Name Labels and Waterproof Stickers
Waterproof name labels are small, affordable, and highly useful for back-to-school season. Parents use them for water bottles, lunch boxes, notebooks, pencil cases, backpacks, sports gear, and clothing tags.
This product is especially strong because it can be personalized. Personalized products often create higher perceived value, although they may require more careful fulfillment. If sellers do not want to handle personalization, they can sell blank waterproof label sets with markers.
Suggested selling price: $9.99 to $24.99
Target audience: parents, teachers, preschool families, elementary school families
Core selling points:
Helps prevent lost items
Waterproof and durable
Great for school supplies
Affordable add-on product
Marketing angle: “Label everything before the school year starts.”
This is a great upsell product for stores selling lunch bags, bottles, backpacks, or school accessories.
19. Pet Cooling Mats
Pet owners spend money to keep their dogs and cats comfortable during hot weather. Pet cooling mats are a strong July product because they solve a seasonal problem and create emotional purchase intent.
Sellers should choose non-toxic, durable, easy-clean products and clearly explain sizing. Avoid exaggerated claims. Instead, focus on comfort, resting, travel, crates, and summer use.
Suggested selling price: $24.99 to $59.99
Target audience: dog owners, cat owners, pet travelers, apartment pet owners
Core selling points:
Helps pets rest comfortably in warm weather
Easy to clean
Great for crates, beds, cars, and travel
Foldable and portable
Marketing angle: “Keep your pet comfortable during hot summer days.”
Pet products often work well with user-generated content because buyers love sharing videos of their pets.
20. Outdoor Solar Lights
Outdoor solar lights perform well in summer because people spend more time on patios, balconies, gardens, campsites, and backyard gatherings. They are also attractive for homeowners, renters, and party hosts.
Good options include solar string lights, pathway lights, fence lights, garden stake lights, and decorative lanterns. Sellers should focus on mood, easy installation, and no wiring required.
Suggested selling price: $19.99 to $49.99
Target audience: homeowners, renters, garden lovers, party hosts, campers
Core selling points:
Solar-powered
No wiring needed
Creates outdoor atmosphere
Great for patios, gardens, and summer parties
Marketing angle: “Turn your backyard into a summer night hangout.”
This product can sell well through lifestyle photos and before-and-after backyard videos.
21. Portable Picnic Blankets
Picnic blankets are simple, lightweight, and practical for July. They can be used for parks, beaches, camping, festivals, fireworks, outdoor movies, and family gatherings.
Look for waterproof backing, foldable design, carrying handle, sand-resistant surface, and large sizing. A product that folds into a small tote shape is easier to market.
Suggested selling price: $24.99 to $49.99
Target audience: families, couples, travelers, campers, beachgoers
Core selling points:
Water-resistant bottom
Easy to fold and carry
Large enough for groups
Great for beach, park, and camping
Marketing angle: “Your summer seat anywhere.”
This product pairs well with beach bags, outdoor chairs, and insulated bottle carriers.
22. Mini First Aid Travel Kits
Mini first aid travel kits are practical for camping, hiking, road trips, sports events, and family travel. They are especially relevant in July because outdoor activity increases.
However, sellers need to be careful with regulations and product contents. A safer dropshipping angle is selling empty first aid organizer pouches or travel emergency bags instead of medical supplies, especially if compliance is unclear. Customers can fill them with their own approved items.
Suggested selling price: $12.99 to $29.99
Target audience: travelers, parents, campers, hikers, sports families
Core selling points:
Compact and portable
Helps organize emergency essentials
Great for cars, backpacks, and travel bags
Useful for outdoor activities
Marketing angle: “A small pouch for the things you hope you never need.”
This product can be bundled with travel organizers or car accessories.
23. Waterproof Phone Pouches
Waterproof phone pouches are strong July products because they match beach trips, pool days, kayaking, boating, water parks, cruises, fishing, and rainy festivals. They are affordable and easy to bundle in pairs.
The key selling point is peace of mind. Customers want to protect their phones from water, sand, and splashes. Sellers should avoid overpromising deep-water protection unless the product has valid test ratings.
Suggested selling price: $9.99 to $19.99 each, or $16.99 to $29.99 for 2-pack bundles
Target audience: beachgoers, travelers, swimmers, boaters, festival visitors
Core selling points:
Protects phone from water and sand
Touchscreen-friendly design
Great for beach and pool days
Affordable summer essential
Marketing angle: “Take your phone near water without panic.”
This product works extremely well as an impulse buy and checkout upsell.
24. Clip-On Hat Fans
Clip-on hat fans are a niche but eye-catching summer product. They attach to caps, hats, or visors and create airflow near the face. This product is especially useful for fishing, hiking, gardening, golfing, outdoor work, and long sports events.
Because it looks interesting, it can generate curiosity on short-video platforms. Sellers should target function-first audiences rather than fashion-first audiences.
Suggested selling price: $14.99 to $29.99
Target audience: fishermen, gardeners, hikers, golfers, outdoor workers
Core selling points:
Hands-free cooling
Clips to hats or visors
Lightweight and portable
Great for outdoor work and hobbies
Marketing angle: “The tiny fan made for long days under the sun.”
Bundle it with UV sleeves or cooling towels for a stronger summer kit.
Best Product Bundles for July 2026
Instead of selling only single products, dropshipping sellers should build bundles. Bundles increase average order value and make the offer feel more complete.
Here are some bundle ideas:
Summer Cooling Kit:
Portable neck fan, cooling towel, UV arm sleeves, waterproof phone pouch
Beach Day Kit:
Mesh beach tote, quick-dry towel, waterproof phone pouch, insulated bottle sling
World Cup Watch Party Kit:
Generic soccer decorations, fan glasses, face stickers, mini flags, party table cover
Road Trip Kit:
Car seat gap organizer, travel toiletry bag, packing cubes, water bottle sling
Back-to-School Starter Kit:
Desk organizer, lunch bag, waterproof name labels, pencil pouch
Pet Summer Comfort Kit:
Pet cooling mat, portable water bowl, travel pet bag, grooming wipes
A good bundle should feel like a solution, not a random collection of products. The more specific the use case, the easier it is to sell.
Best Niches to Target in July 2026
The strongest July niches are:
Summer cooling products
Travel accessories
Beach and outdoor products
Soccer fan and watch-party products
Car and road trip accessories
Back-to-school supplies
Pet summer comfort products
Patio and backyard products
Sellers should avoid going too broad. A general store can test multiple products, but a niche store usually needs a clear theme. For example, instead of selling “random summer products,” build a store around “summer travel essentials” or “family beach day gear.” This makes your landing pages, ads, bundles, and email campaigns much easier to manage.
Marketing Tips for July Dropshipping Products
Use short-form video first. July products are often visual and problem-solving, which makes them perfect for TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels. Show the problem in the first three seconds. For example, show a phone falling into a wet beach bag, then introduce the waterproof phone pouch.
Create seasonal urgency. Use phrases like “summer travel essential,” “July road trip must-have,” “game-day party setup,” or “back-to-school prep starts now.” Do not create fake scarcity, but do make the seasonal timing clear.
Sell benefits, not product names. “Portable neck fan” is the product name. “Stay cool hands-free during outdoor events” is the benefit. Your product page should focus on the customer’s situation.
Offer bundles and quantity breaks. Many July products are family or group purchases. Waterproof phone pouches, cooling towels, fan accessories, party decorations, and name labels all work well in multi-pack offers.
Use fast fulfillment where possible. July products are time-sensitive. A customer buying a beach bag or party kit wants it soon. Sellers using skyfulfill or similar sourcing and fulfillment partners should prioritize suppliers with stable inventory and faster shipping options for target markets.
Check compliance. Products involving batteries, food contact, cosmetics, children’s items, or pet materials may require extra checks. Always confirm product quality, labels, and market requirements before scaling ads.
Final Thoughts
The best dropshipping products to sell in July 2026 are not only trendy. They match what people are actively doing: staying cool, traveling, watching soccer, going outdoors, preparing for school, and spending time with family and pets.
For fast testing, start with lightweight and visual products such as portable fans, cooling towels, waterproof phone pouches, clear stadium bags, packing cubes, soccer party kits, and back-to-school desk organizers. For higher average order value, build bundles around specific July moments like beach trips, road trips, watch parties, and school prep.
July is a high-opportunity month, but it moves quickly. The sellers who win are usually the ones who test early, keep products practical, create clear video content, and ship reliably. Focus on products that solve real summer problems, and your store will have a much better chance of turning July traffic into consistent sales.
